{"id":1609,"date":"2021-06-11T10:00:10","date_gmt":"2021-06-11T08:00:10","guid":{"rendered":"http:\/\/www.zacasno.eu\/lisac-shop\/?post_type=product&#038;p=1609"},"modified":"2021-08-13T07:48:11","modified_gmt":"2021-08-13T05:48:11","slug":"digitalni-marketing-od-a-do-z-2","status":"publish","type":"product","link":"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/digitalni-marketing-od-a-do-z-2\/","title":{"rendered":"Digitalni marketing od A do \u017d"},"content":{"rendered":"<p>Prakti\u010dni priro\u010dnik na 400 straneh vam daje\u00a0navodila za izvedbo kampanj digitalnega marketinga\u00a0za slede\u010da podro\u010dja:<\/p>\n<p><strong>Google<\/strong><\/p>\n<ul>\n<li>Google SEO\u00a0(optimizacija on-site in off-site).<\/li>\n<li>Ogla\u0161evanje na Googlu \u2013\u00a0Google AdWords.<\/li>\n<li>Izdelava Google AdWords kampanj,\u00a0po korakih.<\/li>\n<li>Kako priti na\u00a0prva mesta na Googlu\u00a0in drugih iskalnikih?<\/li>\n<\/ul>\n<p><strong>Facebook<\/strong><\/p>\n<ul>\n<li>Facebook upravljanje in\u00a0ogla\u0161evanje na Facebook-u.<\/li>\n<li>Kako pridobiti tako v\u0161e\u010dke kot tudi\u00a0kontaktne podatke\u00a0va\u0161ih obo\u017eevalcev?<\/li>\n<li>Facebook trgovina\u00a0\u2013 kako pravilno prodajati na Facebook strani?<\/li>\n<li>Facebook nagradne igre in drugi\u00a0tipi objav, ki aktivirajo obo\u017eevalce.<\/li>\n<\/ul>\n<p><strong>Instagram<\/strong><\/p>\n<ul>\n<li>Instagram upravljanje in\u00a0ogla\u0161evanje na Instagram-u.<\/li>\n<li>Kako pravilno uporabiti hastage, da\u00a0pove\u010date doseg objav in odziv sledilcev?<\/li>\n<li>Katera strategija je prava?\u00a0Kako jih lahko (uspe\u0161no) vklju\u010dite v pove\u010danje va\u0161e prodaje?<\/li>\n<\/ul>\n<p><strong>YouTube<\/strong><\/p>\n<ul>\n<li>Youtube optimizacija\u00a0in Youtube\u00a0ogla\u0161evanje.<\/li>\n<li>Kateri naslovi in opisi videov prina\u0161ajo\u00a0najve\u010dji doseg.<\/li>\n<li>Foto in\u00a0video produkcija \u2013 dostopna za vsak \u017eep.<\/li>\n<li>Kako za\u010deti s svojim kanalom iz \u010diste ni\u010dle,\u00a0\u00a0ter zaslu\u017eiti z oglasi, sponzorji in promocijo va\u0161ega produkta ali storitve?<\/li>\n<\/ul>\n<p><strong>LinkedIn<\/strong><\/p>\n<ul>\n<li>LinkedIn upravljanje in\u00a0ogla\u0161evanje na LinkedIn-u.<\/li>\n<li>Natan\u010dno ciljanje kupcev\u00a0\u2013 skrivnosti prodajnega uspeha.<\/li>\n<li>Prakti\u010dna uporaba funkcij za popoln LinkedIn profil.<\/li>\n<\/ul>\n<p><strong>E-mail marketing<\/strong><\/p>\n<ul>\n<li>Email marketing,\u00a0gradnja in monetizacija baze.<\/li>\n<li>Kako\u00a0\u010dasovno optimizirati odpiranje\u00a0va\u0161e e-po\u0161te?<\/li>\n<li>Ne-direktna prodaja skozi zgodbo,\u00a0ki zagotoviti, da se bodo prejemniki e-po\u0161tnih sporo\u010dil spremenili v\u00a0lojalne kup<strong>ce.<\/strong><\/li>\n<\/ul>\n<p><strong>Spletna stran, ki prodaja<\/strong><\/p>\n<ul>\n<li>Kako izdelati u\u010dinkovito\u00a0spletno stran?\u00a0Lepa oblika ni dovolj.<\/li>\n<li>Pravila za izdelavo\u00a0prodajno uspe\u0161nih spletnih trgovin.<\/li>\n<li>Na\u010dela izdelave\u00a0prodajnih landing strani\u00a0za vi\u0161jo konverzijo.<\/li>\n<\/ul>\n<p><strong>Pinterest<\/strong><\/p>\n<ul>\n<li>Pinterest upravljanje in\u00a0ogla\u0161evanje na Pinterest-u.<\/li>\n<li>Optimizacija\u00a0(poslovnega)\u00a0profila in iskalnika.<\/li>\n<li>Ustvarite privla\u010dno Pinterest stran, s katero boste zgradili bazo potencialnih strank.<\/li>\n<\/ul>\n<p><strong>SMS Marketing<\/strong><\/p>\n<ul>\n<li>Sodobni kanali\u00a0SMS marketinga.<\/li>\n<li>Kako\u00a0zgraditi bazo naro\u010dnikov\u00a0na va\u0161a SMS sporo\u010dila?<\/li>\n<li>Avtomatizacija\u00a0SMS marketinga.<\/li>\n<li>U\u010dinkovita raba\u00a0SMS sporo\u010dil v marketin\u0161kem spletu.<\/li>\n<\/ul>\n<p><strong>Twitter<\/strong><\/p>\n<ul>\n<li>Twitter upravljanje in\u00a0ogla\u0161evanje na Twitter-ju.<\/li>\n<\/ul>\n<p><strong>Amazon<\/strong><\/p>\n<ul>\n<li>Klju\u010dni koraki za\u00a0za\u010detek prodaje na Amazonu.<\/li>\n<li>Klju\u010dne nevarnosti\u00a0\u2013 na kaj morate biti pozorni, ko za\u010dnete s prodajo na Amazonu?<\/li>\n<li>Dropshipping in\u00a0Shopify.<\/li>\n<\/ul>\n<p><strong>SnapChat<\/strong><\/p>\n<ul>\n<li>SnapChat upravljanje in\u00a0ogla\u0161evanje na SnapChat-u.<\/li>\n<\/ul>\n<p><strong>Avtor knjige je Martin Koro\u0161ec.<\/strong>\u00a0 Je strokovnjak za (digitalni) marketing s katerim se profesionalno ukvarja \u017ee dve desetletji. Pre\u0161el je skozi faze kreativne agencije, agencije za zakup medijskega prostora in \u010dasa, agencije za odnose z javnostmi. Vodil je oddelke za marketing in prodajo v hotelu, casinoju in banki.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>PRAKTI\u010cNI PRIRO\u010cNIK o digitalnem marketingu, v tiskani obliki. Druga izdaja \u2013 dopolnjena vsebina.<\/strong><br \/>\n<strong>400 strani knjige z jasnimi navodili za takoj\u0161njo uporabo.<\/strong><br \/>\n<strong>Strategije za digitalne kampanje, ki preverjeno delujejo.\u00a0Primeri iz prakse.<\/strong><\/p>\n<p><strong>BONUSI:\u00a0<\/strong><\/p>\n<ul>\n<li>\u00a0200 strani tehni\u010dnih navodil v digitalni obliki.<\/li>\n<li>Knjiga \u00bbNajbolj u\u010dinkovite Facebook objave\u00ab v digitalni obliki<\/li>\n<li>Izdelava oglasov na primerih s slikami<\/li>\n<li>Videoposnetek 4 urnega seminarja \u00bbDigitalni marketing\u00ab<\/li>\n<\/ul>\n<ul class=\"sc_list sc_list_style_ul\"><li class=\"sc_list_item odd first\">Format: 400 strani, 21\u00d715 cm<\/li><\/ul>\n","protected":false},"featured_media":2048,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[101],"product_tag":[],"class_list":["post-1609","product","type-product","status-publish","has-post-thumbnail","authors-martin-korosec","product_cat-marketing-in-prodaja","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitalni marketing od A do \u017d - Lisac-lisac.si<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalni marketing od A do \u017d - Lisac-lisac.si\" \/>\n<meta property=\"og:description\" content=\"PRAKTI\u010cNI PRIRO\u010cNIK o digitalnem marketingu, v tiskani obliki. 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