{"id":2363,"date":"2022-11-10T16:07:07","date_gmt":"2022-11-10T14:07:07","guid":{"rendered":"https:\/\/www.lisac-lisac.si\/knjigarna\/?post_type=product&#038;p=2363"},"modified":"2022-11-10T19:35:09","modified_gmt":"2022-11-10T17:35:09","slug":"direktni-marketing-po-zdravi-pameti","status":"publish","type":"product","link":"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/","title":{"rendered":"Direktni marketing po zdravi pameti"},"content":{"rendered":"<p>Dolga leta je knjiga Direktni marketing po zdravi pameti u\u017eivala sloves, da nima tekmeca, saj je veljala za \u00bbugleden u\u010dbenik\u00ab, v zadnjem \u010dasu pa ji re\u010dejo kar \u00bbpravi mini institut\u00ab.<\/p>\n<p>Knjiga je prvi\u010d iz\u0161la leta 1982, tudi nova izdaja pa ohranja tradicijo odli\u010dnosti, poleg tega da jo odlikuje la\u017eje berljiv format in vsebuje ob\u0161irno gradivo o uporabi interneta kot orodja v direktnem marketingu.Drayton Bird v svojem zna\u010dilnem slogu ponuja prakti\u010den in zabaven vodnik po zamotanostih direktnega marketinga. Knjiga Direktni marketing po zdravi pameti vsebuje resni\u010dne mednarodne primere s celega sveta, ki ponazarjajo, kako so podjetja po vsem svetu uporabljala Birdove zamisli, in pokriva \u0161irok razpon strategij, potrebnih za uspe\u0161no marketin\u0161ko kampanjo.<\/p>\n<p>Med obravnavanimi temami so:<\/p>\n<ul>\n<li>vloga marketin\u0161kega oddelka;<\/li>\n<li>kako pridobiti in obdr\u017eati stranke;<\/li>\n<li>kako dose\u010di cilje in ovrednotiti rezultate;<\/li>\n<li>kaj bi morali prodajati;<\/li>\n<li>kako u\u010dinkovito pozicionirati izdelke;<\/li>\n<li>kako izbrati marketin\u0161ko agencijo \u2013 in kako delati brez nje;<\/li>\n<li>internet \u2013 novo orodje v direktnem marketingu.<\/li>\n<\/ul>\n<p>Direktni marketing po zdravi pameti je nedvomno obvezno branje za vse prodajne in marketin\u0161ke mened\u017eerje, agencijske direktorje in \u0161tudente marketinga po vsem svetu.<\/p>\n<p>Drayton Bird ima ve\u010d kot \u0161tiridesetletne izku\u0161nje kot pisec prodajnih besedil, stranka, kreativni direktor in kot podpredsednik najve\u010dje agencije za direktni marketing \u2013 Ogilvy<\/p>\n<p>&nbsp;<\/p>\n<p>Format: 19x25cm, trde platnice; 374 strani<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bbDrayton Bird ve o direktnem marketingu ve\u010d kot kdor koli drug na svetu. Njegova knjiga o direktnem marketingu je \u010disto zlato.\u00ab &#8211; David Ogilvy<\/p>\n","protected":false},"featured_media":2336,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[101],"product_tag":[],"class_list":["post-2363","product","type-product","status-publish","has-post-thumbnail","product_cat-marketing-in-prodaja","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direktni marketing po zdravi pameti - Lisac-lisac.si<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direktni marketing po zdravi pameti - Lisac-lisac.si\" \/>\n<meta property=\"og:description\" content=\"\u00bbDrayton Bird ve o direktnem marketingu ve\u010d kot kdor koli drug na svetu. Njegova knjiga o direktnem marketingu je \u010disto zlato.\u00ab - David Ogilvy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/\" \/>\n<meta property=\"og:site_name\" content=\"Lisac-lisac.si\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-10T17:35:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lisac-lisac.si\/knjigarna\/wp-content\/uploads\/2022\/07\/Digitalni-marketnig-po-zdravi-meri.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"973\" \/>\n\t<meta property=\"og:image:height\" content=\"1264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/\",\"url\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/\",\"name\":\"Direktni marketing po zdravi pameti - Lisac-lisac.si\",\"isPartOf\":{\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/wp-content\/uploads\/2022\/07\/Digitalni-marketnig-po-zdravi-meri.jpg\",\"datePublished\":\"2022-11-10T14:07:07+00:00\",\"dateModified\":\"2022-11-10T17:35:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/#breadcrumb\"},\"inLanguage\":\"sl-SI\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sl-SI\",\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/#primaryimage\",\"url\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/wp-content\/uploads\/2022\/07\/Digitalni-marketnig-po-zdravi-meri.jpg\",\"contentUrl\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/wp-content\/uploads\/2022\/07\/Digitalni-marketnig-po-zdravi-meri.jpg\",\"width\":973,\"height\":1264},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/marketing-in-prodaja\/direktni-marketing-po-zdravi-pameti\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domov\",\"item\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knjigarna\",\"item\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/knjigarna\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Direktni marketing po zdravi pameti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/#website\",\"url\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/\",\"name\":\"Lisac-lisac.si\",\"description\":\"Knjige in seminarji za podjetnike.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lisac-lisac.si\/knjigarna\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"sl-SI\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Direktni marketing po zdravi pameti - Lisac-lisac.si","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"sl_SI","og_type":"article","og_title":"Direktni marketing po zdravi pameti - Lisac-lisac.si","og_description":"\u00bbDrayton Bird ve o direktnem marketingu ve\u010d kot kdor koli drug na svetu. 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