{"id":2375,"date":"2022-11-15T13:06:06","date_gmt":"2022-11-15T11:06:06","guid":{"rendered":"https:\/\/www.lisac-lisac.si\/knjigarna\/?post_type=product&#038;p=2375"},"modified":"2022-11-15T15:20:03","modified_gmt":"2022-11-15T13:20:03","slug":"22-vecnih-zakonov-marketinga","status":"publish","type":"product","link":"https:\/\/www.lisac-lisac.si\/knjigarna\/poslovna-literatura\/22-vecnih-zakonov-marketinga\/","title":{"rendered":"22 ve\u010dnih zakonov marketinga"},"content":{"rendered":"<p>Al Ries in Jack Trout sta ve\u010d kot 25 let prou\u010devala, kaj je v marketingu u\u010dinkovito in kaj ne.<\/p>\n<p>Ugotovila sta, da so programi, ki se ka\u017eejo za u\u010dinkovite, vedno oblikovani v skladu z osnovnimi zakonitostmi trga.<\/p>\n<p>V\u00a0 knjigi so strnjena pravila, ki odlo\u010dajo o uspehu oziroma neuspehu na trgu. Pravimo jim &#8220;ve\u010dni zakoni marketinga&#8221;. 22 jih je. Kr\u0161ite jih na lastno odgovornost.<\/p>\n<p>Format: 15x21cm (A5), mehke platnice; 180 strani<\/p>\n<p>&nbsp;<\/p>\n<p>Al Ries in Jack Trout sta verjetno najbolj znana marketin\u0161ka stratega. Njune knjige so bile izdane v ve\u010d kot petnajstih jezikih. Kot svetovalca pa sta delala za najve\u010dja svetovna podjetja.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podjetja zapravljajo milijone za marketin\u0161ke programe, ki kljub visokemu prora\u010dunu in dobrim pripravam, ne morejo delovati. Ko podjetje stori napako, mu posel kaj kmalu prevzame konkurenca. Kako se torej izogniti napakam?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":2376,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[104],"product_tag":[],"class_list":{"0":"post-2375","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-poslovna-literatura","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>22 ve\u010dnih zakonov marketinga - Lisac-lisac.si<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"sl_SI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 ve\u010dnih zakonov marketinga - Lisac-lisac.si\" \/>\n<meta property=\"og:description\" content=\"Podjetja zapravljajo milijone za marketin\u0161ke programe, ki kljub visokemu prora\u010dunu in dobrim pripravam, ne morejo delovati. 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